Twitter is a social networking/blogging site that allows you to update your personal blog and communicate with your online friends via 140-maximum character messages, or "tweets," that describe your current status. Whether you are reading something online, or boarding a plane, Twitter is a great way to keep in touch.
There’s nothing difficult about heading to Twitter and creating an account to represent your business. What is difficult is knowing what kind of account you want to create and the voice you’ll be using with it. That takes some thinking about. There are many different types of Twitter accounts that you can create. You need to decide what’s going to be most effective for you.